Carlsberg share Velorbis value – less plastic

velorbis-snap-pack-less-plastic-carlsbergSee the new Carlsberg video below. Danish brewer will be the first to ditch pack rings in a move it says will reduce plastic by up to 76%. Cans in four, or six, or eight-can packs are held together by tiny blobs of a strong glue, which has been designed to withstand a range of temperatures including storage, transportation and then refrigeration in the home. The cans audibly snap when pulled apart, and the glue can be recycled along with the aluminium can.

Velorbis continue the close relationship with Carlsberg and you can now see our bicycles in their latest campaign video introducing the new “Snap Pack”.